Following the success of its first three stores in Sharjah, popular Australian juice and smoothie brand Boost Juice is rapidly accelerating its UAE presence with three new prime locations in Abu Dhabi and Dubai, in partnership with master franchise agreement (MFA) holder Arada. The fast-growing brand’s first Abu Dhabi outlets are at Reem Mall on Reem Island and in Khalifa City. Boost’s debut Dubai store is located on Bluewaters Island, a vibrant seafront neighbourhood and social hotspot. The new sites build on Boost Juice’s existing presence in Sharjah, where master developer Arada launched the first location in the Aljada megaproject in 2023,

Impactful Sharjah government organization NAMA Women Advancement hosted a transformative NAMA Connect event at YourSpace, Aljada on 21 May. The event kicked off six insightful sessions at key Sharjah venues, and concludes 6 June. With a focus on creating communities that foster growth and opportunity, NAMA Connect provided a resourceful environment for women to access knowledge and opportunities. The day’s agenda covered a diverse range of topics, with industry experts leading engaging sessions on Financial Literacy, Artificial Intelligence, and Agribusiness. Attendees had the opportunity to explore a realm of possibilities as they gained valuable insight into these areas and their potential

Arada has consolidated its lifestyle assets into a separate division with new leadership as the master developer continues to see healthy growth outside its core residential business. The new Hospitality and Entertainment division incorporates a range of rapidly growing segments including Wellness, Hospitality, Arada’s F&B operations and Events. The new division is headed up by Amit Arora, Arada’s new Chief Operating Officer, who has recently joined the company from Erth Abu Dhabi. A hospitality veteran with 28 years of experience in the UAE, Germany and the US, Arora has previously held leadership roles at The Ritz-Carlton Hotel Company, Emaar Hospitality and