Maison Boucheron Presents Its Quatre Pop-Up, An Iconic Experience At Dubai Mall
Maison Boucheron is pleased to unveil its Quatre pop-up experience at Dubai Mall’s Fashion Catwalk. This exclusive space is open until September 30th and celebrates the limitless creativity and legacy of the Maison’s iconic collection.
The story of the Quatre collection began in 2004, with a ring. Four motifs from the Boucheron archives – Grosgrain, Double Godron, LigneDiamants, and Clou de Paris – were brought together to create a unique design. With its urban and graphic aesthetics, Quatre draws inspiration from the Maison’s heritage and has become a symbol of strength and protection. And for good reason – its gold weight is the largest among Place Vendôme rings. The Quatre collection is intended for those who embody this contemporary strength. Those of service to others, who choose to lead rather than command; to inspire, rather than to demand and to protect, rather than squash.
The pop-up space itself mirrors the architectural design of the Quatre collection, translating its codes and aesthetics into a captivating environment made of large totems. These totems house a display of rings, bracelets, necklaces, and earrings in all the colors of Quatre. It offers a vast selection of pieces showcasing the collection’s style, diversity, and versatility.
Furthermore, the pop-up features two all-new Puissance Quatre rings from the recently launched Carte Blanche, More is More High Jewelry collection. Crafted from lightweight aluminum, an innovative material eight times lighter than gold, these rings are adorned with bold, vivid colors. They exemplify the creative and innovative spirit of Maison Boucheron as well as that of the Quatre collection.
