Arsenal FC and Sobha Realty strike a strategic new multi-year partnership
English Premier League giants Arsenal have officially partnered with Dubai’s leading luxury real estate developer, Sobha Realty. The signing ceremony, held at Sobha Hartland Events Hall in Dubai, featured key representatives, including Ravi Menon (Sobha Realty Co-chairman), Francis Alfred (Sobha Realty Managing Director), and Juliet Slot (Arsenal Chief Commercial Officer), alongside Arsenal legend Sol Campbell.
This multi-year agreement designates Sobha Realty as Arsenal’s Official Global Real Estate Partner. The partnership enhances Sobha Realty’s visibility at all domestic games played at Emirates Stadium, elevating the fan experience for local and international spectators. Additionally, Arsenal and Sobha Realty will collaborate on initiatives to advance the sports industry in Dubai, including youth football clinics, tournaments, and seminars.
Notably, Sobha Realty gains naming rights to The WM Club, Emirates Stadium’s premium match-day hospitality suite, now known as ‘The WM Club, Presented by Sobha Realty.’
Juliet Slot, Arsenal’s Chief Commercial Officer, expressed her excitement, stating, “I am thrilled to be in Dubai to announce our partnership with Sobha Realty. Sobha Realty’s strong regional heritage and unwavering commitment align perfectly with our club’s vision.”
Slot emphasised the significance of this partnership, adding, “This marks our first Official Global Real Estate Partner, reaffirming our commercial strength and our ability to attract diverse partners. We eagerly anticipate supporting Sobha Realty’s global brand growth.”
Ravi Menon, Sobha Realty Co-chairman, highlighted shared values, stating, “Sobha Realty is thrilled to partner with Arsenal. Our collaboration signifies a convergence of values, where meticulous detail meets football excellence.”
Menon emphasised their commitment to excellence and growth, saying, “This partnership underscores our commitment to high standards, sustainable economic growth, and international market access. We anticipate a successful future with Arsenal.”
Francis Alfred, Sobha Realty Managing Director, called it a ‘momentous occasion,’ emphasising its role in promoting excellence in real estate and sports. Alfred noted the growing interest in Dubai Real Estate among UK consumers and the potential to strengthen the Sobha Realty brand in the UK and surrounding markets.
To celebrate this partnership, a 1000-drone show lit up Dubai’s Jumeirah Beach Residences on September 15th, celebrating Arsenal’s heritage and shared values.
